Get A Taste Of Adventure: Florette And Go Ape Team Up To Give Shoppers Discounted Summer Family Fun

Florette has teamed up with the UK’s favourite Outdoor activities company, Go Ape, to give shoppers a ‘taste of adventure’ this summer.

Families and friendship groups can save money on their summer days out with discounted entry to Go Ape on every promotional pack of Florette until the end of August, plus several £100 gift cards to be won every month.

The promotion will run from 1^st June throughout the summer across more than 7 million packs of Florette Classic Crispy, Florette Mixed, Florette Baby Leaf & Rocket and Florette Superfood products. Packs are available from Tesco, Sainsbury’s, ASDA, Booths and participating convenience stores.

• A family of four taking on the ‘Treetop Challenge’ will save at least £12 by adding a promotional pack ofFlorette to their shopping trolley.

• A group of 6 friends heading out on a ‘Segway Experience’ will save a minimum of £22 thanks to the discount on promotional packs of Florette.

Martin Purdy from Florette UK said: “We know health and cost saving are on the minds of most people this year, and unfortunately fresh foods and days out are sometimes amongst the first to be cut as we reign in our spending.

“Research shows that by the age of 8, the average child will have spent nearly one full year on screens^*2. We’re hoping that this promotion will make it easier for families to enjoy outdoor adventures while also nudging them to keep fresh, nutritious foods on the plate – giving them and their families mental and physical health a boost!”

Della Moorhouse from Go Ape said: “Since 2002 Go Ape have been on a mission to help everyone to live life adventurously whilst also doing the right thing.

We’re excited to be partnering with Florette who share our values and sustainability goals. Together we hope to promote a healthy lifestyle and encourage everyone to step outside of their comfort zones this summer.

Go Ape has 34 locations across the UK with high-ropes courses for everyone over 1m tall, Forest Segways experiences, Nets Adventures, Axe throwing and more.

Source:

*1 Nielsen Scantrack Total Coverage Value 52 we to 29.10.22

*2 Association of Play Industries (API) ‘Movement for Movement’ campaign report 2019