News & Updates | Florette Salad | Crafted by Nature, Perfected by Florette

Florette Launches First-Ever Price Marked Packs to Deliver Value in Convenience Stores

Florette, is bolstering its support for independent retailers with the launch of its first-ever Price Marked Packs (PMPs). Designed to drive rate of sale in the convenience channel, two of the brand’s bestselling SKUs – Florette Crispy (90g) and Florette Mixed (125g) – will now feature a highly visible £1.25 RSP to communicate standout value […]

Florette launches dedicated ‘Essentials’ value tier to support shoppers and drive everyday volume

Florette, is strategically expanding its portfolio with the launch of a new, dedicated ‘Essentials’ range. Designed to sit alongside the core brand offering, the new value tier will ensure shoppers can continue to access fresh, nutritious produce at a highly accessible price point as household budgets remain under pressure. The Florette Essentials range focuses […]

Florette announces biggest brand refresh to date alongside NEW Asian Salad NPD

Florette is targeting incremental category growth with a vibrant brand redesign across the full Florette range, incorporating NPD. NEW Asian-inspired salad, will mark the first product rollout in its biggest brand refresh to date. Backed by a major marketing investment, the comprehensive refresh has a clear objective of inspiring shoppers to incorporate salad into more mealtimes. […]

2025 CSR Impact Report

2025 was a year rooted in responsibility 🌱💚 From achieving Advanced Ecovadis status (top 8% globally) 🥈 to protecting biodiversity and cutting carbon, we’re putting people, planet and purpose first. 🌍 🎀 £8,000+ raised for Coppa Feel! & Breast Cancer Now 🤝 10,000+ miles completed for Grocery Aid UK 🏃🏻‍♀️ Another great year supporting the […]

The Most Important Checkout Is A Real Self-Checkout

With around 55,000 women and 400 men diagnosed with breast cancer every year in the UK*, Florette Salad has joined the long-running Tickled Pink partnership between ASDA and their charity partners Breast Cancer Now and CoppaFeel! to raise funds for breast cancer treatments, education and support. ASDA Tickled Pink is a community of customers, colleagues […]