Florette ‘Minions’ Contest Offers Family Trip To Universal Studios, Florida

Florette, the UK’s No.1 salad brand, is giving its customers the chance to win a family trip to Universal Studios in Orlando, Florida this summer.

The on-pack promotion is to mark the launch of the latest Minions movie blockbuster: ‘Minions: The Rise of Gru’. The Minions series of movies is already one of Universal Studios most successful and popular series of films.

More than13 million packs of Florette’s salad leaves will feature the contest, which will also offer the chance to win one of 20,000 Minions toys.

The limited-edition Florette pack designs – featuring Minions characters – began appearing in shops on 16^th May, ahead of the UK premiere of the movie on 1^st July.

Nick White, Head of Marketing at Florette, said: “Minions are a global phenomenon. It’s really exciting to have this partnership with Universal Studios that helps to communicate just how much fun our salads can be.”

The Minions contest features on packs of Florette Mixed, Classic Crispy, Baby Leaf Trio and Sweet & Crunchy salad leaves, available from shops all over the UK.