At Florette we are committed to sowing wildflowers wherever on our land to provide bees, butterflies and other pollinators with food throughout the year. The State of Nature Report 2023* revealed the UK’s pollinators, including bees, hoverflies and moths, have decreased by 18% on average since 1970.

We believe we can all play a small part in changing this. No matter if you have a garden or a window box, you can easily support our wildlife and enhance your outdoor space by scattering wildflower seeds between the months of March and May or August and September.

Union Jack


Our Head of Agronomy, Nick Walker, knows more than most how valuable our pollinators truly are.

“Over the last few years, we’ve seen fewer bees and hoverflies in our gardens, as biodiversity decline has taken hold of landscapes across the country,” he says.

“Wildlife protection starts on our doorstep, which is why many Brits are already taking nature-friendly steps to try and stop the decline. Even small, simple changes such as wildflowering an area of your garden can help to reverse the loss of our vital pollinators.”

No Mow May

‘No Mow May’ is a national campaign to encourage people not to mow their lawns until the end of May to boost the flowers, and nectar, available to pollinating insects such as bees, butterflies and moths.

We want to give spring plants a chance to set seed before they are felled by mower blades, making for healthier, more diverse lawns and letting wild plants get a foothold in May, to feed bees and other pollinators throughout the summer.

We have also proudly won a Bees’ Needs Champions Award from DEFRA last year, for our continued efforts to support bees and other wildlife.


  • • Start by removing all existing weeds and other materials.
  • • Wildflowers grow best in low-quality soil, so no need to use compost or fertiliser!
  • • It can help to rake the surface to make a seedbed.
  • • Sowing times can be any time during the period from the end of March to the end of October. The ideal time being the cooler spring and autumn months – avoid the hot summer months!