Florette Recruits Horticulture Expert

Florette has announced a partnership with gardening influencer and TV presenter, Michael Perry – better known as Mr Plant Geek.

The collaboration will see Michael come on board as Florette’s horticultural expert, producing exclusive content for social media alongside sponsorship of The Plant Based Podcast, a series produced by Michael and co-host Ellen Mary.

Martin Purdy, Commercial and Marketing Director at Florette UK said: “While we successfully communicate the freshness and convenience of our products, many of our values such as Florette’s farmer owned status and sustainable, environmentally conscious farming are largely unknown.

“We’re delighted to be partnering with Michael who shares our passion for all things plant based – whether that be agriculture and the food we grow, to inspiring recipes that are fresh and delicious. With his incredible following across The Plant Based Podcast, television and social media, we hope our partnership will help us to show the genuine passion and authentic credentials we have at Florette.”

The partnership follows the launch of Florette (Immune Support) Superfood (120g RSP £1.80) which appeals to the growing number of shoppers looking to lead healthier lifestyles. Launched in May, it champions the nutritional benefits of the carefully balanced salad mix, with each portion being naturally high in folate, vitamins A and K, and a good source of vitamin C.

Source: Nielsen Scantrack Total Coverage Value and Unit Sales 52 we to 14.05.22